8 Effective Ways to Use Social Media for Thought Leadership

In today’s world, social media has become an important part of our lives. It has also changed the way professionals interact with each other and share their ideas with the world. Thought leadership, which was once limited to traditional methods, now has a bigger platform on social media.  This blog aims to explain the relationship […]

A Comprehensive Guide to Developing Your Thought Leadership Skills in 9 Key Ways

Thought leadership has emerged as a crucial aspect of personal branding and professional success. Being recognized as a subject matter expert in your industry can open new avenues for career growth, increase your visibility, and establish your credibility. Developing thought leadership skills requires a strategic approach and consistent effort.  In this blog, as

A Guide to Effectively Boosting Your Personal Brand on LinkedIn

Personal branding is super important these days, especially when it comes to advancing your career. When it comes to establishing your personal brand, LinkedIn is the place to be. It’s not just a place to put your resume online anymore. It’s where professionals go to connect, collaborate, and show off their skills to everyone in […]

How to build a strong LinkedIn presence in 2024?

In today’s fast-paced world of professional networking, LinkedIn remains the leading platform for building valuable connections, showcasing expertise, and staying up-to-date with industry trends. As we move forward into 2024, the dynamics of LinkedIn have changed, presenting both new opportunities and challenges for those looking to establish a strong online pre

A Guide to Building a Personal Brand through Strategic Content Marketing

A Guide to Building a Personal Brand In today’s world, everything is on the internet, right? So, personal branding has become more important than ever. It’s not just about showing off your achievements, but it’s about telling a story that defines who you are and what you stand for.  People search for you online, and […]

A Guide to Choosing the Right Social Media Platforms for Your Personal Brand in 2024

As we enter 2024, social media continues to change rapidly. New platforms may become more popular, algorithms might change, and user behaviour could evolve.  To succeed in this ever-changing social media world, you need to have a thoughtful approach and consider several key factors that will shape your personal brand’s social media strategy. As a […]

Why Brand Consistency Matters: A Deep Dive into Branding Success

In the world of marketing and business, brand consistency is the cornerstone of a strong and recognizable brand identity.  It’s all about keeping things uniform and dependable in the way your brand presents itself. But why does this matter? Well, think of it as the key to building trust with your audience, creating lasting impressions, […]

The Step-by-Step Guide to Crafting a Personal Brand in 2023

In the rapidly evolving landscape of 2023, personal branding has become an indispensable tool for carving out your identity in the digital age. In this blog, I will explain the nuances of personal branding, step by step, to help you establish a compelling and memorable presence.  As a personal branding coach, I will also guide […]

Elements To Include in Value Proposition to Make It Stand Out.

In today’s crowded digital landscape, your ability to stand out and connect with your audience hinges on one critical factor: your value proposition. Think of it as the heartbeat of your business, the message that not only attracts but also keeps customers engaged, satisfied, and loyal. Definition of a Value Proposition A value proposition is […]

7 Steps to Standing Out in the Web 3.0 Crowd: Unveiling Your Personal Branding Superpowers

In this modern age of the internet, the importance of personal branding has reached phenomenal heights. Whether a business owner or entrepreneur, having a personal brand has benefits. According to Gartner, 63% of digital marketing leaders struggle to offer personalized experiences. If they can leverage Web 3.0, they will have a better understanding of consumer [&helli

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Welcome to my website! I am a certified Personal Branding Coach on LinkedIn with over 5 years of experience helping CXOs and startup founders elevate their personal brand to drive business growth.

Sayan Roy

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